[{"id":438668591326,"handle":"black-friday-nothing-over-100","title":"Black Friday - Nothing Over $100","updated_at":"2026-06-15T19:39:44+10:00","body_html":"\u003cp\u003eBlack Friday at Zoe Sage means nothing over $100. Every single product. Real prices on the baby and maternity essentials you actually need.\u003c\/p\u003e\u003ch2\u003eWhat's Included\u003c\/h2\u003e\u003cp\u003eThis sale covers our most-loved pieces across nursing, bath time, sleep, and accessories. Stock is limited and these prices won't last.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e5-in-1 Multi-Use Nursing Cover, because one cover should do it all\u003c\/li\u003e\n\u003cli\u003eBaby Bath Bundle, everything you need for a calm, safe bath routine\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Lilac, a gorgeous gift or everyday essential\u003c\/li\u003e\n\u003cli\u003eBaby Blanket and Topknot Set in Merino, soft, breathable, and built to last\u003c\/li\u003e\n\u003cli\u003eBaby Bow Knot Headband in Blush, a sweet little finishing touch\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eWhy Shop Now\u003c\/h2\u003e\u003cp\u003eThese are not clearance items. This is our full collection at Black Friday prices. Everything is under $100, no codes needed, no minimums required.\u003c\/p\u003e\u003cp\u003ePerfect timing to stock up on gifts. Baby showers, newborn arrivals, Christmas, all covered in one shop.\u003c\/p\u003e\u003ch2\u003eBuilt for Australian Families\u003c\/h2\u003e\u003cp\u003eEvery product is chosen with real mums in mind. Practical, beautiful, and made to handle the mess and magic of early parenthood.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNursing covers that work for breastfeeding and beyond\u003c\/li\u003e\n\u003cli\u003eSoft merino and cotton blends gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eBath bundles that take the guesswork out of bath time\u003c\/li\u003e\n\u003cli\u003eAccessories that make the sweetest gifts\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow Long Does the Sale Last\u003c\/h2\u003e\u003cp\u003eBlack Friday stock moves fast. Once sizes and styles sell out, they are gone. No rain checks, no restocks during the sale period.\u003c\/p\u003e\u003cp\u003eAdd to cart now and check out when you are ready. Your cart holds your picks while stock lasts.\u003c\/p\u003e\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2024-11-12T08:55:54+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"variant_price","relation":"less_than","condition":"100"},{"column":"variant_inventory","relation":"greater_than","condition":"0"}],"published_scope":"global"},{"id":456884322526,"handle":"gots-certified-baby-products-australia","title":"GOTS Certified Organic Baby Products Australia","updated_at":"2026-06-14T21:13:52+10:00","body_html":"\u003ch2\u003ePremium GOTS Certified Baby Essentials\u003c\/h2\u003e\u003cp\u003eDiscover our complete range of \u003cstrong\u003eGOTS certified organic baby products\u003c\/strong\u003e, meeting the world's leading textile standard for organic fibres. Every product in this collection is independently certified, ensuring the highest quality organic materials and ethical manufacturing processes.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e100% GOTS Certified\u003c\/strong\u003e - Global Organic Textile Standard approved\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChemical-free\u003c\/strong\u003e - No harmful pesticides or synthetic materials\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEthically made\u003c\/strong\u003e - Fair trade and sustainable production\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAustralian families trusted\u003c\/strong\u003e - Premium quality for your little one\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFrom organic muslin swaddles to certified nursing covers, give your baby the purest start with our GOTS certified collection.\u003c\/p\u003e","published_at":"2025-10-07T22:16:18+11:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"wash cloth"},{"column":"title","relation":"contains","condition":"burp cloth"},{"column":"title","relation":"contains","condition":"muslin swaddle wrap"},{"column":"title","relation":"contains","condition":"mama cover"}],"published_scope":"global"},{"id":456884388062,"handle":"newborn-essentials-australia-0-3-months","title":"Newborn Essentials Australia | 0-3 Months Baby Starter Kit","updated_at":"2026-06-13T21:15:06+10:00","body_html":"\u003ch2\u003eComplete Newborn Essentials for Australian Families\u003c\/h2\u003e\u003cp\u003eEverything you need for your precious newborn's first 3 months. Our carefully curated \u003cstrong\u003enewborn essentials collection\u003c\/strong\u003e includes organic, safe, and practical items that new parents love.\u003c\/p\u003e\u003ch3\u003eEssential Categories:\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSleep Essentials\u003c\/strong\u003e - Swaddles, sleep bags, and comfort items\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFeeding Support\u003c\/strong\u003e - Nursing covers, burp cloths, and bibs\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBath Time\u003c\/strong\u003e - Gentle washcloths and hooded towels\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOn-the-Go\u003c\/strong\u003e - Change mats, capsule covers, and carriers\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e First-time parents, baby shower gifts, hospital bags, and creating your newborn registry.\u003c\/p\u003e\u003cp\u003eAll products are newborn-safe, organic where possible, and designed for Australian families. Free shipping over $100 Australia-wide.\u003c\/p\u003e","published_at":"2025-10-07T22:18:13+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"change mat"},{"column":"title","relation":"contains","condition":"mama cover"},{"column":"title","relation":"contains","condition":"bath towel"},{"column":"title","relation":"contains","condition":"bib"},{"column":"title","relation":"contains","condition":"burp"},{"column":"title","relation":"contains","condition":"bubble"}],"published_scope":"global"},{"id":409500385502,"handle":"nursing-covers","title":"Nursing Covers \u0026 Multi-Use Mama Covers","updated_at":"2026-06-08T19:24:49+10:00","body_html":"\u003ch2\u003eVersatile Nursing Covers for Modern Mums\u003c\/h2\u003e\n\u003cp\u003eDiscover our \u003cstrong\u003eNursing Covers\u003c\/strong\u003e, designed to provide \u003cstrong\u003eprivacy, comfort, and convenience\u003c\/strong\u003e while breastfeeding. Our 5-in-1 covers double as \u003cstrong\u003ecapsule covers, trolley covers, high chair covers,\u003c\/strong\u003e and even as an \u003cstrong\u003einfinity scarf\u003c\/strong\u003e for on-the-go mums.\u003c\/p\u003e\n\n\u003ch2\u003eLightweight, Stylish, and Functional\u003c\/h2\u003e\n\u003cp\u003eMade from \u003cstrong\u003ehigh-quality, soft fabrics\u003c\/strong\u003e, our nursing covers are perfect for summer and winter. Lightweight, compact, and easy to pack, they fit effortlessly into your nappy bag without taking up much space.\u003c\/p\u003e\n\n\u003ch2\u003ePractical for Every Situation\u003c\/h2\u003e\n\u003cp\u003eWhether you're breastfeeding in public, protecting your baby in a stroller, or needing a quick high chair cover, our multi-use nursing covers make life simpler for busy parents. Stylish designs mean you don’t have to compromise on fashion for functionality.\u003c\/p\u003e\n\n\u003ch2\u003eShop Nursing Covers\u003c\/h2\u003e\n\u003cp\u003eExplore our \u003cstrong\u003e5-in-1 Nursing Covers\u003c\/strong\u003e today and enjoy versatile, comfortable, and stylish solutions for breastfeeding and everyday parenting.\u003c\/p\u003e","published_at":"2022-06-27T22:47:27+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"equals","condition":"Nursing Covers"},{"column":"variant_inventory","relation":"greater_than","condition":"0"},{"column":"title","relation":"not_contains","condition":"bundle"}],"published_scope":"global"},{"id":415966003422,"handle":"all-products","title":"Shop All Zoe Sage Products – Baby, Nursery \u0026 Parenting Essentials","updated_at":"2026-06-15T19:41:11+10:00","body_html":"\u003cp\u003eBrowse all Zoe Sage products and find baby, nursery and parenting essentials designed to make life a little easier. 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Stretchy and comfortable for little heads.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eBaby Clothing and Accessories\u003c\/h2\u003e\n\u003cp\u003eThe small things matter. Soft headbands, topknots and blanket sets that are gentle on delicate skin. Easy to mix, match and layer.\u003c\/p\u003e\n\n\u003ch2\u003eNursery and Bath Essentials\u003c\/h2\u003e\n\u003cp\u003eA calm nursery and a smooth bath routine make a big difference. Stock up on the basics so you're always prepared, not scrambling.\u003c\/p\u003e\n\n\u003ch2\u003eFeeding and Nursing\u003c\/h2\u003e\n\u003cp\u003eNursing in public doesn't have to be stressful. The right cover gives you comfort and confidence wherever you are.\u003c\/p\u003e\n\n\u003ch2\u003eGift Ideas for New Mums and Babies\u003c\/h2\u003e\n\u003cp\u003eStuck on what to buy? Blanket and topknot sets make a gorgeous gift. So does the bath bundle. 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["wholesale-eligible"]
🚚 Free Shipping On AU Orders $100*+
🛒 Same Day Dispatch On Orders Before 2PM* Mon-Fri
🎁 Free Pram Bag Caddy On Orders $130+ (Valued at $34)
One stretchy piece of fabric that does five jobs. Breastfeeding cover at the cafe. Car seat shade on the school run. Shopping trolley liner at Coles. High chair cover at the in-laws. Infinity scarf when you just want to feel put together.
It looks like something you chose to wear, not something you need to carry. That’s the whole point.
Pick your fabric
GOTS-certified organic cotton. 7 colours. 95% organic cotton, 5% spandex. Beautifully soft and breathable. The one I’d pick for sensitive newborn skin and hot Aussie summers.
Classic rayon blend. 10 colours and prints. 96% rayon, 4% spandex. Silky-smooth, lightweight, packs down to nothing. The one most mums end up grabbing daily.
One size fits real bodies
Stretchy enough to drape comfortably over AU/UK 6 to 18. No clips, no buttons, no fiddly adjustments. Slips on, slips off, ready for the next round.
Why mums rate it 4.98/5
360° privacy with a clear view of baby
Replaces five products you’d otherwise carry
Machine washable, quick-drying
Folds down to almost nothing in your nappy bag
Made in Australia by a small family-owned brand
Most Popular
Buy 2, Save $20
2 Mama Covers $134$114 + free shipping
Most mums grab two. One for the nappy bag, one for the wash. Discount applies automatically at checkout.
Bianca x
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
The thing I never leave the house without.
One stretchy piece of fabric that does five jobs. Breastfeeding cover at the cafe. Car seat shade on the school run. Shopping trolley liner at Coles. High chair cover at the in-laws. Infinity scarf when you just want to feel put together.
It looks like something you chose to wear, not something you need to carry. That’s the whole point.
Pick your fabric
GOTS-certified organic cotton. 7 colours. 95% organic cotton, 5% spandex. Beautifully soft and breathable. The one I’d pick for sensitive newborn skin and hot Aussie summers.
Classic rayon blend. 10 colours and prints. 96% rayon, 4% spandex. Silky-smooth, lightweight, packs down to nothing. The one most mums end up grabbing daily.
One size fits real bodies
Stretchy enough to drape comfortably over AU/UK 6 to 18. No clips, no buttons, no fiddly adjustments. Slips on, slips off, ready for the next round.
Why mums rate it 4.98/5
360° privacy with a clear view of baby
Replaces five products you’d otherwise carry
Machine washable, quick-drying
Folds down to almost nothing in your nappy bag
Made in Australia by a small family-owned brand
Most Popular
Buy 2, Save $20
2 Mama Covers $134$114 + free shipping
Most mums grab two. One for the nappy bag, one for the wash. Discount applies automatically at checkout.
Bianca x
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
The Multi-Tasker Disguised As One Product
Designed To Do More, So You Carry Less.
Capsule Cover
Trolley Cover
Highchair Cover
Nursing Cover
Infinity Scarf
Why Mama's Love Our Nursing Cover
Discreet
With 360-degree coverage you can be confident breastfeeding and pumping anywhere
Versatile
Can be styled multiple ways and be used as a stroller cover or soft blanket for babe, saving precious nappy bag space.
Stylish
A wardrobe staple available in on-trend neutral colours that fit your mama style.
Breathable
Stay cool and comfortable while out and about with your babe.
Frequently Asked Questions
Are nursing covers safe for my baby?
Yes—when used correctly. Always keep baby’s face visible, ensure good airflow, and monitor for heat (babies overheat faster than adults). Don’t fully drape or seal a pram/stroller; that can trap heat. Use light, breathable fabric and check baby often.
What does “5-in-1” mean and how do I use it?
Our multi-use cover works as a breastfeeding cover, car seat canopy, shopping trolley cover, high-chair cover, and infinity scarf.
So it’s one clever essential for home and outings.
Will it fit my capsule/car seat, trolley and high chair?
Yes, its four-way stretch design fits most infant capsules/carseats, trolley seats and high chairs; it slips on and off quickly and packs small. (Always check your product’s dimensions.)
Can I use it while babywearing?
If you choose to, always keep baby’s face visible and airways clear (“visible & kissable”). Don’t let fabric cover baby’s nose/mouth, and stay attentive while feeding on the move.
What is the fabric like, will my baby be able to breathe comfortably?
Quality multi-use covers are made from soft, stretchy, breathable knits that allow movement and easy positioning. Breathability + visibility = comfort. (See product specs for exact composition.)
How do I wash and care for it?
Cold/gentle machine wash; lay flat or tumble dry low. Avoid bleach and high heat to keep the fabric soft and stretchy for longer
Can I fully cover the pram or capsule to block sun/wind?
Avoid covering a pram/capsule with solid fabric that reduces airflow. This can increase heat stress. Choose shade, ventilated canopies/mesh, and check baby often.
Can I pump while using the cover?
Yes, many parents use a cover for discreet pumping in public.
I absolutely loved it for my twinnies. It is now my go to product. I express pump my twins and this is the product I keep it along on the go. Even while driving it helps me a lot to express pump haha. I will be using the cover other ways as baby grows . Highly recommend it
H
Harriet
Bought 2 for two daughters and grand sons. One daughter makes use of it almost daily. It's a window shade, capsule seat shade cover, trolley seat cover, breastfeeding cover, pram wind breaker/shade cover/blanket. Very versatile.
N
Nellie Briggs
5 in 1 capsule cover
Perfect gift :) my friend loves it!
H
Harriet
I bought two for two daughters. They both love how versatile and convenient these are. They use them on car seat, push chairs, and their own bodies when nursing in public. Have also been used to keep a baby warm.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
