[{"id":410670399710,"handle":"baby-boba-wraps-australia","title":"Baby Boba Wraps Australia | Organic Hands-Free Baby Carriers","updated_at":"2026-06-18T03:24:00+10:00","body_html":"\u003cp\u003eThe \u003cstrong\u003eBoba wrap\u003c\/strong\u003e is one of the most trusted baby carriers in Australia, and it's easy to see why. Soft, stretchy fabric. Simple to tie. Newborn-ready from day one.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Parents Love the Boba Wrap\u003c\/h2\u003e\n\u003cp\u003eBabywearing does more than free up your hands. It supports healthy hip and spine development, calms unsettled babies, and keeps your newborn close during those early weeks. The Boba wrap distributes your baby's weight evenly across your body, so you stay comfortable too.\u003c\/p\u003e\n\n\u003ch2\u003eThe Boba Wrap Collection\u003c\/h2\u003e\n\u003cp\u003eChoose from a range of styles and fabrics to suit your lifestyle.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap\u003c\/strong\u003e , a classic stretchy wrap in Sage Green and Grey. Ideal for newborns and babies up to 15kg.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Organic Serenity Wrap\u003c\/strong\u003e , made from organic cotton for a softer, more breathable carry. A great pick if you want a natural fibre next to your baby's skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Bliss Carrier\u003c\/strong\u003e , a structured option for parents who want the closeness of a wrap without the tying. Available in Grey and Black.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWho Is the Boba Wrap Best For?\u003c\/h2\u003e\n\u003cp\u003eThe Boba wrap carrier suits parents from birth onwards. It's especially popular with newborn mums who want skin-to-skin contact while staying hands-free. The fabric is forgiving and adjustable, so it fits a wide range of body types without needing extra accessories.\u003c\/p\u003e\n\n\u003ch2\u003eTips for Getting Started\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003ePractice the wrap before your baby arrives so tying feels natural.\u003c\/li\u003e\n\u003cli\u003eUse a mirror or watch a short video the first few times.\u003c\/li\u003e\n\u003cli\u003eKeep the fabric snug and your baby's chin off their chest.\u003c\/li\u003e\n\u003cli\u003eAlways check that you can see your baby's face at all times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eColours and Styles Available\u003c\/h2\u003e\n\u003cp\u003eThe collection includes Sage Green, Grey, and Black. Simple, neutral tones that work with everyday outfits and don't show wear. If you're after an organic baby wrap carrier, the Serenity Wrap in Black is a popular choice.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-07-21T14:07:24+10:00","sort_order":"best-selling","template_suffix":"boba-wraps","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"boba"}],"published_scope":"global"},{"id":401134715102,"handle":"baby-carriers-wraps","title":"Baby Carriers \u0026 Wraps","updated_at":"2026-06-22T04:00:51+10:00","body_html":"\u003cp\u003eA good baby carrier keeps your hands free and your bub close, from the first newborn cuddle right through to toddler adventures. Find stretchy wraps and structured carriers designed for comfort, safety and everyday use.\u003c\/p\u003e\n\n\u003ch2\u003eCarriers and Wraps for Every Stage\u003c\/h2\u003e\n\u003cp\u003eNewborns need soft, snug support. Older babies need something more structured. This collection covers both.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eStretchy wraps for newborns.\u003c\/strong\u003e Soft fabric moulds to your body and supports baby in the natural M-shape position, which is ideal for healthy hip development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured carriers for bigger bubs.\u003c\/strong\u003e Padded waistbands and adjustable straps distribute weight evenly so you can carry longer without back strain.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic options available.\u003c\/strong\u003e Choose natural fibres if you prefer something gentle against newborn skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMultiple colours.\u003c\/strong\u003e Sage green, grey, and black colourways to suit your style.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat Makes a Baby Body Carrier Worth Buying\u003c\/h2\u003e\n\u003cp\u003eNot all carriers are equal. Here is what to look for before you buy.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSafe positioning.\u003c\/strong\u003e Baby's knees should sit higher than their bottom, with their spine in a natural curve.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy to put on alone.\u003c\/strong\u003e A carrier you need two people to fasten will not get used. Look for simple, repeatable steps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGrows with your baby.\u003c\/strong\u003e Adjustable fit means you are not buying a new carrier every few months.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWashable.\u003c\/strong\u003e Babies are messy. Machine-washable fabric is a practical must.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eAffordable Baby Wraps That Do Not Cut Corners\u003c\/h2\u003e\n\u003cp\u003ePrice matters, especially in those first months when the spending never stops. The wraps in this collection are priced to be accessible without compromising on the things that count: safe construction, breathable fabric and a fit that actually works.\u003c\/p\u003e\n\u003cp\u003eWhether you are after a simple baby body wrap to use around the house or a carrier built for longer walks, you will find a solid option here.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Choose Between a Wrap and a Structured Carrier\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWraps\u003c\/strong\u003e suit newborns and parents who want a close, customisable fit. There is a short learning curve but most mums get the hang of it quickly.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStructured carriers\u003c\/strong\u003e suit parents who want to clip in and go. They work well from around four months and are easier to pass between two carers.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNot sure?\u003c\/strong\u003e A wrap is a great starting point. You can always add a structured carrier as your baby grows.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2022-02-04T19:25:57+11:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"baby wrap"},{"column":"title","relation":"contains","condition":"carrier"}],"published_scope":"global"},{"id":445883908318,"handle":"boba-serenity-wrap","title":"Boba Serenity Wrap","updated_at":"2026-06-23T03:16:11+10:00","body_html":"\u003cp\u003eThe Boba Serenity Wrap is a stretchy, organic cotton baby wrap designed to keep your newborn close, calm and supported from day one. Simple to tie, gentle on skin and easy to wear all day.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Makes It Work\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eSoft organic cotton sits comfortably against baby's skin and yours\u003c\/li\u003e\n\u003cli\u003eStretchy fabric adjusts to your body for a snug, customised hold\u003c\/li\u003e\n\u003cli\u003eSupports baby in an ergonomic position that is kind to hips and spine\u003c\/li\u003e\n\u003cli\u003ePromotes skin-to-skin contact right from the newborn stage\u003c\/li\u003e\n\u003cli\u003eFrees up both hands so you can move through your day\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eDesigned for New Mums\u003c\/h2\u003e\n\u003cp\u003eNo buckles. No clips. Just a single piece of fabric that wraps around you and holds baby exactly where they want to be. The Serenity Wrap is a favourite for mums who want babywearing to feel intuitive, not complicated. It packs flat, washes easily and works beautifully from birth through those early months.\u003c\/p\u003e\n\n\u003ch2\u003eChoose Your Colour\u003c\/h2\u003e\n\u003cp\u003eThe Boba Serenity Wrap comes in five colours to suit every style.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eBlack, a timeless everyday choice\u003c\/li\u003e\n\u003cli\u003eStone, a soft warm neutral\u003c\/li\u003e\n\u003cli\u003eRainforest, a deep nature-inspired tone\u003c\/li\u003e\n\u003cli\u003eLight Grey, cool and versatile\u003c\/li\u003e\n\u003cli\u003eBloom, gentle and fresh\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eGood to Know\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eMade from organic cotton fabric\u003c\/li\u003e\n\u003cli\u003eSuitable from newborn up to around 15kg\u003c\/li\u003e\n\u003cli\u003eOne size fits most bodies\u003c\/li\u003e\n\u003cli\u003eMachine washable for easy care\u003c\/li\u003e\n\u003cli\u003eLightweight enough to toss in your nappy bag\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2025-05-07T15:05:01+10:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"Boba Organic Serenity Wrap Baby Carrier"}],"published_scope":"global"},{"id":467266863326,"handle":"the-out-and-about-edit","title":"The Out \u0026 About Edit","updated_at":"2026-06-23T21:13:59+10:00","body_html":"\u003cp\u003eThe Out \u0026amp; About Edit is your shortlist of baby essentials built for real life outside the house. Carriers, swaddles, and sleep tools that actually travel well.\u003c\/p\u003e\n\n\u003ch2\u003eMade for Wherever the Day Takes You\u003c\/h2\u003e\n\u003cp\u003eGetting out the door with a baby is a skill. The right gear makes it faster, lighter, and a whole lot less stressful. These picks are chosen for parents who move.\u003c\/p\u003e\n\n\u003ch2\u003eWhat's Inside the Edit\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOrganic Cotton Muslin Swaddle Wraps\u003c\/strong\u003e in Sage Green, Oat, and Sunset. Breathable, soft, and endlessly useful. Use them as a swaddle, a pram cover, a nursing wrap, or a change mat layer.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable Baby White Noise Machine and Night Light\u003c\/strong\u003e. Compact enough for your nappy bag. Helps your baby settle in unfamiliar places, whether that's a cafe, a car, or a friend's house.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBoba Standard Wrap Baby Carrier in Sage Green\u003c\/strong\u003e. Keeps your baby close while your hands stay free. Great for errands, walks, and the witching hour when nothing else works.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy These Products\u003c\/h2\u003e\n\u003cp\u003eEvery item in this edit earns its place in your bag. Nothing bulky. Nothing fussy. These are the things you'll actually reach for.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight and packable for life on the go\u003c\/li\u003e\n\u003cli\u003eOrganic cotton options that are gentle on newborn skin\u003c\/li\u003e\n\u003cli\u003eNeutral colours that mix, match, and go with everything\u003c\/li\u003e\n\u003cli\u003eProducts that multitask so you carry less\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFor Mums, Dads, and Anyone Doing the School Run\u003c\/h2\u003e\n\u003cp\u003eThis edit works for solo outings, family days out, and everything in between. The swaddle wraps are a particular favourite. Mums use them for feeds on the go. Dads use them as a quick burp cloth. Grandparents borrow them and never give them back.\u003c\/p\u003e\n\u003cp\u003eThe white noise machine is small but mighty. Pop it on the pram or clip it to a car seat. It signals sleep time no matter where you are, which means more settled naps and fewer overtired meltdowns in the car park.\u003c\/p\u003e\n\n\u003cp\u003eFree AU shipping on orders over $100.\u003c\/p\u003e","published_at":"2026-03-23T10:37:24+11:00","sort_order":"best-selling","template_suffix":"the-out-about-edit","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Boba"},{"column":"title","relation":"contains","condition":"Nappy Change Clutch"},{"column":"title","relation":"contains","condition":"Pram Bag"},{"column":"title","relation":"contains","condition":"Muslin Swaddle Wrap"},{"column":"title","relation":"contains","condition":"White Noise Machine"}],"published_scope":"web"}]
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Serenity Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
The Serenity Wraps are made from Boba's much loved bamboo and organic cotton fabric.
Features:
Comfortably wraps babies from birth to 16kg
68% Viscose from Bamboo, 25% Organic Cotton, 7% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials:
68% Viscose from Bamboo, 25% Cotton, 7% Spandex
Care instructions:
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart:
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Details
Highlights:
Soft, silky viscose made from bamboo
Carry your newborn in a natural, ergonomic position from birth
Comfortable enough to wear all day
Easy to pop baby in & out of as needed
Suitable for babies from birth up to a 16kg weight limit
2- way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie, regardless of your size
International Hip Dysplasia Institute - Certified Hip Healthy
New Zealand's most popular stretchy wrap, loved by babywearing consultants here and around the world. The Boba Wrap is a wonderfully ergonomic baby carrier which can be from newborn. Simply tie the material snug against your body and achieve a perfect fit every time. Comfortable for you and your baby.
The Serenity Boba Wrap is a 2-way stretch fabric, which means it stretches both around you and your baby and across the wrap, rather than just the 1-way across stretch that is common in basic cotton wraps. Wear your Boba Wrap round the house, out and about and perfect for discreet and comfortable breastfeeding when you are out too.
Boba wrap fits all size adults, so there's no need to adjust it or buy a different carrier.
The Serenity Wraps are made from Boba's much loved bamboo and organic cotton fabric.
Features:
Comfortably wraps babies from birth to 16kg
68% Viscose from Bamboo, 25% Organic Cotton, 7% Spandex
Two way stretch that provides flexibility, adjustability, and real support
No guess tying! Our intelligent fabric will cling perfectly to the contours of your body and your baby
One size fits all - creates a custom fit every time you tie
International Hip Dysplasia Institute - Certified Hip Healthy
Machine washable, tumble dry on low
Materials:
68% Viscose from Bamboo, 25% Cotton, 7% Spandex
Care instructions:
We suggest spot cleaning regularly and washing only when necessary to extend the life of your carrier
Wash on a delicate cycle with cold water and tumble dry on low
Size Chart:
Age range
Newborn upwards. Most families swap to a carrier at about 6 months
Weight range
Newborn to 16kg
Adult size
The Boba Wrap fits all adults
Length
The Boba Wrap is 5m long
Perfect Fit Every Time
One size fits all ‚ a perfect carrier for petite & plus size parents alike!
Intelligent fabric will cling perfectly to the contours of your body and your baby. It enables a custom fit with a unique four-way stretch that provides flexibility and adjustability!
Hip Health Matters
The Boba Wrap enables optimal support in your little one's natural ergonomic position through all stages!
We're looking to get those little hips supported in a spread squat position and their back covered up to the back of the neck. Froggy legs and gently rounded spine. All easy to achieve in the Boba Wrap.
In fact, all of our products have been certified "Hip Healthy" by the International Hip Dysplasia Institute.
Shipping & Returns
Shipping:
Ships same or next day (Mon to Fri)
Free Shipping over $100* in Australia
Aus: Standard Shipping - $7.50
Aus: Express Shipping - $10.00
NZ: Standard Shipping - $15.00
Worldwide: Shipping cost varies dependent on weight. Calculates at checkout.
* some larger products are not included in the standard shipping rates.
Returns:
Returns or exchanges are accepted within 30 days of your delivery date.
Why A Boba Baby Wrap
Soft, breathable bamboo blend wrap that keeps baby cool, snug, and comfortably supported from day one.
Certified Hip Healthy
Promotes Bonding
Machine Washable
Breast Feeding Friendly
Ultimate Comfort
Easy to wrap, easy to wear!
The one way to tie, no-guess usability of our wrap is a favorite for all new parents!
And once you have the wrap on, you can simply pop baby in and out. No re-tying needed!
The T.I.C.K.S Rule for Safe Babywearing
T - Tight: Keep the carrier snug against you for secure baby positioning. I - In View: Always see your baby's face to ensure clear airways. C - Close for Kiss: Position baby high enough for easy kissing. K - Keep Chin Up: Ensure baby's chin isn't resting on their chest. S - Supported Back: Maintain baby's back in a natural, supported position.
Remember these tips for safe and comfortable babywearing!
How to choose the right Boba
Boba Classic Wrap
Our cozy, adjustable wrap for timeless comfort.
Boba Serenity Wrap
A light, cool, and breathable version of the classic wrap.
Boba Bliss Carrier
A wrap-style effortless buckle hybrid baby carrier.
Boba X
Our micro adjustable carrier that gives you and your baby a perfect fit from birth to preschool
Frequently Asked Questions:
What weight range are Boba wraps suitable for?
Boba wraps are designed for babies from 7–35 lb (3.2–16 kg), and many parents find wraps most comfortable for everyday use up to around 20 lb before switching to a more structured carrier.
What’s the difference between the Boba Classic Wrap and the Boba Serenity Wrap?
Boba Classic uses a soft cotton blend, while Boba Serenity is a lighter, extra-breathable bamboo blend, both are stretchy for a custom fit and comfy support.
Are Boba wraps one-size-fits-all?
Yes, Boba wraps are designed to be one size fits most, because you tie them to your body for a personalised fit each time
How do I make sure my baby is safe and secure in a Boba wrap?
Tie the wrap snug (like an athletic top), keep baby high on your chest, and follow the T.I.C.K.S safety checklist (tight, in view, close enough to kiss, keep chin up, supported back).
What carry position is best in a Boba wrap?
Boba recommends inward-facing (“tummy to tummy”) because it keeps baby close to your centre of gravity for even weight distribution and supportive positioning
Can I breastfeed while using a Boba wrap?
Yes, Boba shares a simple method: loosen slightly, lower baby to latch, then lift baby back up and retighten for a snug fit once finished.
How do I wash and care for a Boba wrap?
Spot clean when you can, and when needed wash cold on a delicate cycle and tumble dry low (or air dry) to help extend the life of the wrap.
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
Thoughtfully developed essentials from a family-owned Australian brand that puts care, quality and real-life usefulness first
We may have grown, but at heart Zoe Sage is still a small, family-owned Australian brand. Every product you see has been thoughtfully developed with care, and every piece of feedback is read personally by our team, because your experience truly matters to us.
We don’t run from a big, shiny office or warehouse. Instead, we pour our energy into creating safe, beautiful, practical essentials for families, proving that even the smallest brands can make a meaningful difference in your everyday life.
